arjun@zero-to-one-labs:~$ git init

We build dumb stuff with AI until it's not dumb anymore.

Zero to One Labs is a media company for people staring at commit zero: parents plotting a way into tech, big-tech lifers plotting a way out, and side-project founders trying to find product-market fit before their savings run out. We haven't figured it out either. We're just filming it.

Watch us build (badly) Be subscriber #1

0 subscribers · 1 pilot episode · trajectory: hopeful

v0.2
who this is for

Everyone starts at commit zero.

Three kinds of people show up to zero-to-one labs. If you see yourself below, you're exactly who we're making this for.

role: career-switcher

As a stay-at-home parent who's never shipped a line of code, I want a way into tech that doesn't start with a $40k bootcamp, so I can prove to myself — and the group chat — that it's not too late.

role: big-tech-lifer

As a senior engineer with great equity and a slowly dimming soul, I want to see what leaving actually looks like, so I can decide if the standup that could've been an email is really worth staying for.

role: side-project-founder

As someone with a side project, twelve users, and a spreadsheet named "MAYBE THIS IS SOMETHING," I want to know how anyone actually reaches product-market fit, so I can stop refreshing analytics every four minutes.

v0.3
what we ship

Mostly short videos. Occasionally a receipts folder.

Six kinds of content, tagged the way we'd tag the commits, if any of this were a commit.

feat:

Build First, Think Later

Arjun and Anennya — two people with full-time tech jobs and zero home-improvement licenses — use AI to build real household projects. Physics gets involved. Return policies get tested. Nobody thinks first.

fix:

Teardowns

We open up real products — apps, gadgets, landing pages, pitch decks — and walk through what works, what doesn't, and what someone clearly shipped on a Friday at 6pm.

docs:

Founder Interviews

Conversations with people who actually made the jump to their own thing — why they started, what nearly made them quit, and the parts that never make it into the pitch deck.

chore:

Solo Explainers

Short, unglamorous videos where one of us explains a piece of the zero-to-one journey — badly at first, then slightly less badly.

README.md

Build Write-Ups

Longer breakdowns of what we've built, repo linked, so you can steal the homework and run your own version at home.

test:

Live Workshops

Livestreamed build sessions with real-time questions. No safety net, no dress rehearsal, frequent regrets.

v0.4
who's committing to main

Two engineers, one shared delusion.

A

Arjun

Writes production code for a living, writes grout-sealant reviews for fun. Firmly believes every home project is "basically just an API call." Has been proven wrong on camera, repeatedly.

A

Anennya

Also a working engineer. The one who reads the instructions before anything gets plugged in. Has never once said "how hard can it be" and been right about it.

v0.5
where we deploy

One build, several targets — none optimized for any of them.

The long-form stuff lives on YouTube. Everywhere else gets the clips.

branch: mainYouTube — long-form, teardowns, interviews mirrorInstagram — clips & reels mirrorTikTok — clips & reels mirrorFacebook — for the family group chat

status: pre-launch — links go live at v1.0